Social ‘Influence’ Marketing is Powerful.
Most people like to hear what their friends and acquaintances think about products, services, places to visit, eat or whatever they are talking about.
After all we are social creatures. When a friend recommends something most people are much more likely to try it. Some people are leaders, but many… some would say most... are followers. They want to know that someone else they trust has tried something first and found the service or product to be a good one.
And if they don't hear it from friends, for some types of interactions people need to get to know, like and trust you or your business first.
So, this is where social interactions, when done correctly, can break down those initial walls and get people to look forward to interactions with your company. Then, the viral component helps to move your message along as people talk to other people.
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*** People referred from social media sites are 60% more likely to buy than those that come from regular websites!
Social Websites Are Where People Are Online Now.
People are spending a lot of time on Facebook and other social platforms and they expect you as a business to be there too. They are there because they want to be, and their friends and family are also there. While there, they are engaging others, sharing, learning… influencing others and being influenced themselves.
So, this is where as a business owner you too can connect with them… and engage with them so that they come to see your business as something more than they did before. Once engaged it is your opportunity to amplify that relationship and to turn that targeted prospect into a loyal customer.
How Important is Facebook to your Business?
Well, customers change their addresses, phone numbers, and email addresses. But, they keep their Facebook profile.
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Social Elements Improve your Search Engine Rankings
Has your search traffic dropped lately? That could be because search engines are rewarding “social elements” now. Not that many years ago before Facebook, Twitter, Pinterest and other new social media platforms emerged, the search engines delivered organic search results without regard to social considerations.
Organic rankings were based largely on your 'on page' factors as well as off page factors, such as how many links you had to a particular page on your site, from where those links came, plus the total number of links. Each link counted as a vote, with some votes much more valuable than others. This worked fairly well for delivering search results, but the ranking algorithms were fairly easy to manipulate, often not giving searchers the best search results.
As social media has evolved along with the “social proof” and the “referral’ element, the search engines have decided that this social “reputation” aspect is more to their preference in delivering the type of search results they were looking to offer searchers. Thus they have recently modified their algorithms to give more weight to various social factors.
Search Results, Internet Marketing, Effective Marketing—All Will Continue to Evolve. But, What’s Next?
We are often amazed at the pace of change in technology and internet marketing. What worked well last year, let alone several years ago, certainly doesn't work as effectively now. For example, the yellow pages glory days are definitely over as most of them seem to collect dust, if they are ever opened at all before the next year's book is delivered to your home. Think of this... when was the last time you opened or used yours? Yet, many businesses are stuck in the habit of spending hundreds or thousands per year for ad space and are getting virtually no Return on their Investment.
Also over are the days of casual link building with contextual links to rank a business for desired search terms. Google's Panda and Penguin updates all but shut the effectiveness of that down, particularly for local businesses. Social signals are now influencing local search results tremendously whether for organic results or for Google Plus Local, formerly known as Google Places or Google Maps.
Although the future of what will work the best for online marketing can not be know in absolute certainty, factors do seem to be aligning that indicate a companies reputation as expressed in the social online world is going to be one of, if not THE, dominant drivers for search engine ranking in the coming years.
To dismiss this prognosis without due consideration is perhaps at the peril of the prosperity of your business. There is no doubt that old style SEO methods are phasing out while social influence is phasing in.
Why You Should Consider Us and the 'Maximize' Social Media Team as Part of YOUR Marketing Team
When you hire us, we put our social media specialists team to work for you. With Maximize, your social media team consists of an account manager, ads specialist, community manager, backup community manager, research assistant and a page designer.
As social media gurus, our analysts have many years of experience in building internet audiences for our clients.
Through consultation with one of our social media experts we will map out a customized strategy that will not just attract fans for your business, but will also produce targeted leads as well as build a loyal brand following.
By creating entertaining and educational interactions with customers we produce excellent measurable results.
To find out how our proven expertise in social media can be put to work for you to deliver you a great ROI, click the red button link just below the video on this page to go to the Maximize Home Website to sign up for a Free Strategy session.
After that strategy session you may decide that instead of a pure social media campaign, you may be more interested in utilizing our social media and SEO expertise to get you on to page one in your local market in Google Plus Local.
In either case, whether you are looking for a partner to handle all your social media efforts on a national caliber level, or a local business that wants to get on to page one of Google utilizing Google Plus Local, take advantage of our FREE strategy session so you can fully evaluate which might be best for your situation before your competitors do.
Social is now a part of both internet marketing strategies for success and is becoming more important as each month passes. Do contact us today to discuss which is best for your situation. We look forward to talking with you soon.
